Born and raised in Addis Ababa, Ethiopia, we were great friends since 7th Grade in Nazareth School. We always talked and dreamt about fashion and owning a business someday. We found ourselves having lunch and still talking about our clothing line—only this time, we decided to make it a reality. In making quality products that promote the rich African culture by using African materials, we make sure that they are Fair Trade, handpicked, well designed, and our absolute favorite, Limited Edition. That was our first product. The ones we had in stock sold out in just a few weeks. It helped us see that there is a need for more of our products. That seeped into our attires.  

Our first collaboration was with Alexander Umudozi, a Rwandan Fashion Designer. It was a successful collaboration. Like our decorative pillows, these sold out in weeks, as well. Qemer+ was born out of this collaboration.